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2025 CE Pro Masters Profile: Pete Baker, The BIG Corp.

This article is part of our coverage of the 2025 CE Pro Masters.

A familiar face and constant presence at events such as CEDIA Expo, Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry.  

He began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation as a licensed Power Limited Technician, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that Baker sold in 2006. 

Switching focus to the manufacturing side, Baker joined Remote Technologies Inc. (RTI) in 2002. As the company’s vice president of sales and marketing, he spent the next 12 years leading a world-class team and building the RTI brand — expanding the global footprint and positioning the company as a leader for control, automation, and distributed audio solutions.  

A positive, proactive leader adept at motivating and training winning teams, Baker led RTI’s worldwide sales, marketing, technical support, customer service, product integration and training efforts, creating strategies that resulted in a 2,900% increase in sales. 

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Always a creative thinker, Baker was instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s: Advanced Control University (ACU), C2C (Committed to Custom), Integration Partner, Global Partner Summit, International Service Partner, Integration Zone Newsletter, and the popular Control Bucks, Elite dealer, and other highly acclaimed programs. 

In addition to contributing business advice articles for CE Pro, Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the global markets and fostered a network of talented business associates, colleagues, and friends. 

Currently, Baker is president and founder of The BIG Corp (Baker International Group). BIG is a global sales rep and business development agency that supports high-quality brands in the channel. He also established CE Business Academy, which provides quality education to CE professionals worldwide. 

To read through the profiles of any previous Master, or to find out the full list of CE Pro Masters for 2025, check out the main article here.

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