Integrators can always use a helping hand when it comes to education, and custom electronics distributors pride themselves on being value-added resellers and partners. Toward that end, 21st Century Distributing has opened registration for its annual Virtual Roadshow.
As the company explains, the Virtual Roadshow is a one-of-a-kind “tradeshow-like” experience that gives dealers the opportunity to interactively learn about vendors’ products and technology right in front of their computer, tablet, or mobile device.
This will be the fourth consecutive year that 21st Century Distributing is hosting its Virtual Roadshow, which will take place from October 22-25, 2024.
This year the distributor is extending the Virtual Roadshow by an additional day to give vendors more opportunities to sponsor live training events to deliver additional benefits for integrator attendees.
There is a wealth of incentives for dealer partners to attend the online event, according to the big distributor, which serves the Southeastern U.S.
Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.
Last year vendors who participated in the Virtual Roadshow saw an increase of sales ranging from 11% to 19% on average vs. non-participating vendors.
The distributor gave away over $75,000 in prizes last year and will be boosting point values this year for more prizes than ever before.
Cost of travel and time. Vendors will reach hundreds more dealers in the Virtual Roadshow than any counter day, or live training event with a distributor.
Marketing – from September through October our team is in full Roadshow mode. Sponsored vendors get most of the marketing attention during this time.
Over 500 dealers participated last year in our live trainings and over 2,000 virtual booth visits. With a 15% growth in new dealers in 2024, 21st Century Distributing anticipates this year’s event to be its best yet.
Every vendor that participated in previous years was involved the following year.
After the event, 21st Century Distributing vendors receive analytics of participating vendors for each activity so we can follow up and increase sales.
Additionally, the distributor notes that this year’s Virtual Roadshow event is packed with fun and educational opportunities for attendees.
Some of those include heading into the Virtual Roadshow Arcade to show off your skills and earn even more points for products. And, of course, gleaning important insights and knowledge from top professionals in the industry.
For more info about the Roadshow (and register for the event) and to have some laughs, check out VP of Marketing Mark Garijanian’s latest 1980s parody song:
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