L-Acoustics is stepping up its efforts to better unify its global operations. In a strategic move announced Tuesday, the company will be forming a centralized Real Estate division aimed at managing everything from site acquisition, design and renovation to ongoing facility operations and brand consistency across its international footprint.
At the helm of the operations will be Gérald Yven as Global Real Estate Director.
Gérald Yven’s background is in finance and project management, with prior roles in facility and real estate management (Generali, Unibail-Rodamco-Westfield).
His team will include a Head of Maintenance Operations and a Real Estate Project Manager, to manage day-to-day operations and capital projects, respectively.
Despite the move being organizational in nature, leadership at L-Acoustics has gone on record as saying that there is more than simple operational efficiency guiding the new real estate division.
Hervé Guillaume, co-CEO of L-Acoustics, framed the move as a critical support for the company’s growth trajectory, citing the need for each facility “to reflect our commitment to innovation” and serve the needs of staff, partners, and visiting artists.
The stated philosophy by the company is that real estate, beyond being a cost center, should serve as a strategic enabler of collaboration, innovation, wellness and brand alignment.
Following the advent of the digital age (and especially during the COVID-19 pandemic), if you had said brick-and-mortar settings wouldn’t just survive, but become critical to business success, chances are you might have caught a few odd looks on the broader online space.
Nowadays, however, especially in the custom integration space, physical locations have become a core differentiating factor for businesses, with plenty of demand being shown for both integrators and manufacturers to have at least some semblance of a real estate strategy in line with their general operations. The rise in this support boils down to three main reasons:
A prominent part of L-Acoustics’ engagement with U.S.-based businesses has been through industry tradeshows like CEDIA Expo, with the company returning in 2021 after a multiyear hiatus. Since then, L-Acoustics has been a regular fixture at the show, often hosting full-fledged sound room demos of its luxury audio products. It’s most recent appearance at the 2025 CEDIA Expo saw its HYRISS system on full display.
That isn’t to say the company focuses exclusively on engagement through tradeshows. However, with U.S. locations in California and Tennessee, the ability for many integrators to get out and see its products in person remains limited outside of these events.
There’s also reason to suspect that current economic conditions are placing a growing pressure on tradeshows for both attendees and exhibitors. Two main factors CE Pro has heard mentioned in talks with integrators and manufacturers are:
While the current list of projects mainly relates to European facilities, the inclusion of L-Acoustic’s Westlake Village HQ shows that the U.S. market isn’t being entirely left out in the cold.
CE Pro has reached out to L-Acoustics regarding whether there are greater plans to expand or improve upon its American facilities at the current moment, though they have not yet responded.
Assuming that this new real estate division will be working on more American facilities as well, the move by L-Acoustics could open more opportunities for integrators looking to engage with L-Acoustics in design-build projects.
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