Bravas LLC. is undergoing quite the transformation right now. The company has declared itself as North America’s foremost “Home Experience Designer” through a strategic repositioning and new brand look aimed at getting integrators a seat at the table with designers and architects earlier on project timelines.
The reasoning behind the new brand identity, the company states is that true home luxury today involves seamlessly integrating cutting-edge technology into homes, creating smart sanctuaries that anticipate a residents’ lifestyle and needs, but achieving this requires expertise beyond the traditional skill set of architects and builders.
As such, Bravas LLC. is looking to sit as partners alongside homeowners, architects, builders, and interior designers to create intuitive luxury residential experiences that help clients live in harmony with their homes.
The announcement was made at CEDIA Expo 2024 in Denver, along with the unveiling of the company’s new visual identity which is representative of the company’s transformation and evolution.
The new visuals are designed to both elevate the presentation of Bravas as a luxury lifestyle brand while also communicating the transformational impact the company has on the lives of their clients.
Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.
“Forging a strategic partnership between home experience designers and architects/builders is vital for modern luxury home construction,” stated Mark Goldman, Chairman & CEO of Bravas.
“The expertise of home experience designers in smart home technology is essential for crafting intuitive living spaces. This principle is at the core of Bravas’ mission, which is why we are evolving our brand and visual identity to underscore our pivotal role in shaping harmonious living environments.
As part of this new identity, Bravas is looking to be very clear about what it means to be a Home Experience Designer (which they say is traditionally referred to as a custom home integrator).
According to the company, integrators have traditionally been brought into projects as an afterthought, often called in toward the end of construction to install and configure smart home systems. This reactive approach can lead to suboptimal integration, as retrofitting technology into an existing structure can be both challenging and costly.
However, as the demand for smart home automation has grown, and the sophistication and capabilities of these systems has become more complex, so too has the recognition of the integrator’s role as essential from the very beginning.
As such, Bravas sees its repositioning as vital for the progression of its own brand, as well as the brand of integrators currently operating in new construction spaces. This way, the company notes, integrators, or home experience designers, can have a seat at the planning table alongside architects, builders, and interior designers.
While architects, interior designers, and builders excel in creating the physical form of a home, focusing on design aesthetics, structural integrity, and functionality, Bravas asserts their training and expertise, often does not encompass the intricate nuances of smart home automation solutions.
The planning, integration, and implementation of advanced automation features such as smart lighting control systems, motorized window treatments, climate management, Wi-Fi and network requirements, security, audio-visual setups, and energy efficiency solutions require specialized knowledge.
This gap in expertise can lead to challenges in creating a truly integrated smart home environment, where all systems work harmoniously from the outset.
A recent industry survey’s findings illustrate this importance. The data showed that 65% of architects and builders surveyed said they have the most difficulty with the initial design and planning of smart home integrations, installation and setup, and system testing.
Furthermore, 61% of architects and builders said having better access to qualified and reputable professionals involved with automation integration planning is the largest reason preventing them from planning more smart home tech into their design/build projects.
Furthermore, only 10% of consumers recently surveyed said their architect or builder could properly explain the role of technology automation for their home. And 79% of consumers said they were not confident that their architect and builder had the proper knowledge to create a harmonious living environment within their home.
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