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Ellie Doherty Appointed Western Regional Sales Manager at DMF Lighting

DMF Lighting has officially announced the addition of Ellie Doherty as the company’s new Western Regional Sales Manager on the DMF sales team. Having long been focused in the lighting space, Doherty aims to utilize her expertise in intelligent lighting to help better support dealers working in the category.

“We are delighted to welcome Ellie to our sales team,” commented Mike Libman, National Sales Director, Residential Systems, DMF Lighting.

“Her professionalism, positive attitude, and commitment to excellence are the perfect complement to our organization’s track record of amazing growth and success. Ellie shares the same sense of responsibility and leadership qualities required to maximize sales-related objectives for DMF’s portfolio of award-winning products and solutions.”

Doherty’s experience includes extensive interaction with the design-build community; presenting to architects, builders, and interior designers; and working with homeowners to deliver luxury lighting solutions.

Doherty has completed HTSA’s Lighting Levels I, II, and III courses after earning the American Lighting Association’s Lighting Specialist certification.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market.

Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE.
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Prior to taking the position at DMF Lighting, Doherty served as the Director of Sales for the Lighting Division at Powerfull Systems a Los Angeles-based custom integration firm contributing to exponential growth in the lighting category, and help support the outdoor lifestyle of its regional clientelle.

Prior to Powerfull, she held the position of Automated Lighting and Shades Specialist with Doherty Design Group and TriPhase Technologies in Indianapolis following her success in the position as a sales representative for the Lutron Electronics’ Serena Shades team.

“I am excited to share my 10-plus years of experience directing the lighting divisions for two of the most successful top integrators in the country, who have maximized the opportunity to expand their business model by embracing the lighting category as a means to better serve their clients and make a positive impact on the bottom line,” said Doherty.

“DMF Lighting provides the industry with exceptional products and unmatched service and a commitment to innovation that I am proud to be a part of.”

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