The new Entertainment Software Association (ESA) Essential Facts annual report on the U.S. Video Game Industry for 2025 has been released by the trade association.
The ESA states that while video games remain wildly popular among Generation Alpha (ages 5 to 12), with 83% playing video games weekly, the 2025 report reveals that America’s favorite pastime isn’t just child’s play. Sixty percent of adults (ages 18 and up) play video games every week and the average age of today’s player is now 36 years old. Americans continue to play games as they age, with nearly half of Boomers (ages 61 to 79) and 36% of the Silent Generation (ages 80-90) playing video games weekly. This year’s report also explores preferences, behaviors and attitudes, with players of all ages saying video games are a great way to relax, have fun, keep their minds sharp and stay connected.
“Video games are a powerful cultural force due to their widespread appeal across every demographic as a fun and beneficial way to spend time,” says, Stanley Pierre-Louis, president of The Entertainment Software Association (ESA). “With nearly two-thirds of Americans regularly playing, it’s important to recognize that the nation’s most beloved form of entertainment also provides mental stimulation, stress relief and meaningful social connection that extends well beyond the moment of play.”
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Examining the results of the annual study, the trade group finds that high numbers of individuals engage in gaming activities:
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