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ETC Florida’s ConferLuxe Showroom Artfully Blends Beauty and Function in Lighting

ETC Florida’s ConferLuxe Showroom in West Palm Beach, Florida serves as a way for the company to highlight its capabilities in audio, video and conferencing solutions, while also showing off its offerings from Control4, Lutron, Origin Acoustics, Salamander Designs, Sony, Samsung, Leon Speakers, Stealth Acoustics and Biamp.

With these brands on display, the showroom is as much an immersive technology experience as it is a beautiful, design-driven space. However, it’s in the extensive Ketra lighting display where both concepts come together for a singular experience.

“Every style and type of Ketra lighting is displayed,” says Paul Biava, president and CEO of ETC Florida.

Photo/Wes Albert

From the cove linear fixtures to the G2 wall washers that are integrated into the Leon Ente Soundtiles, visitors to the ConferLuxe showroom can experience close to everything Ketra has to offer through the power of rich, naturally tuned lighting.

Initially, there were some challenges posed by the drop ceiling in the showroom, however, by partnering with a local contract, ETC Florida was able to float a drywall ceiling that could support the necessary technology for the room.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market.

Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE.
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Beyond flashy showmanship, however, the showroom possesses a high degree of functionality as well, only we’re not talking about the control systems in this situation. In addition to operating as an experience center, the ConferLuxe Showroom is also used as a functioning office with the necessary videoconferencing and networking tools to match.

Photo/Wes Albert

So, while prospective clients are not busy touring the space to peruse all the impressive technology and automation systems ETC Florida has on display at the ConferLuxe showroom, employees are able to go about their daily routines thanks to the Biamp systems, all while being exposed to one of the most beautiful spaces to possible work in.

Systems & Equipment

Leon Ente Sound Tiles and Tone Cases

Lutron Ketra lighting 

Control4 systems

Stealth Acoustics subwoofers

Origin Acoustics speakers

Biamp Tesira video conferencing 

Sony 83” OLED

Samsung 85” Flip2

Salamander Designs cabinet

Andover Turntable, Spindeck

Photo/Wes Albert

Photo/Wes Albert

Photo/Wes Albert

Photo/Wes Albert

This project is part of our coverage for the 2023 CE Pro Home of the Year Awards. Presented annually at CEDIA Expo, the Home of the Year Awards represent the best of the best smart home innovations within the CEDIA channel. If you have a project you would like to submit to the Home of the Year Awards, consider following CE Pro if you aren’t already for when we announce the next submission round.

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