At a special reception held during the 2025 CES show, HDR10+ Technologies, LLC provided a number of updates on the latest developments concerning the HDR10+ ecosystem.
The industry group, which encompasses more than 160 adopters and over 13,000 compatible products, also highlighted a variety of new applications for this technology that include everything from content creation and production to distribution and a growing number of viewing devices.
According to the trade group, HDR10+ dynamic meta data provides a number of benefits, including outstanding brightness and contrast, robust standardization, ease-of-implementation, global certification, and no licensing fees. It also works seamlessly with HDR10 standard metadata and is future ready.
Looking at some of the popular applications of its HDR technologies, the group points out the HDR10+ has already been deployed on a number of major platforms, including Apple TV+, Hulu, Paramount+, Prime Video and YouTube. And Disney+ is planning to launch additional HDR10+ titles during the coming year.
Moving onto the topic of OTA (over the air) broadcast media, the trade group emphasizes, momentum is also gaining steam for the use of the image technologies.
Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.
At CES 2025 the Advanced Television Systems Committee (ATSC) is demonstrating HDR10+ broadcast content in the NextGen TV booth located in the LVCC Central Hall (#20340). In addition, NBC 4 New York, part of NBCUniversal Local, is currently broadcasting in HDR10+.
Moreover, Gray Media, which has launched NextGen TV service in 30 markets, is using the dynamic HDR format to upconvert programming on these stations to provide consumers with improved viewing experience.
Over the next month, Gray is also focusing its efforts on getting HDR10+ on all of their Fox affiliates, including WVUE-TV in New Orleans, which will be the flagship home of Super Bowl LIX this year.
Another important application for the HDR format is gaming. The HDR10+ group says that is technologies are becoming increasingly popular with gaming developers. To support this, the LLC announced last year a HDR10+ GAMING plug-in for Unreal Engine, which maximizes high dynamic range display output and brightness level, without the need for any manual set-up.
Additionally Electronic Arts recently released Dragon Age: The Veilguard, their first title to offer HDR10+ GAMING functionality that delivers outstanding high dynamic range performance on compatible PCs and displays.
This content can also be enjoyed on a new generation of monitors from companies like Samsung, which have been certified for HDR10+ GAMING. The format when applied to gaming activities automatically adjusts HDR settings to deliver a premium gaming experience for more accurate color, contrast and brightness.
To support this, the LLC announced last year a HDR10+ GAMING plug-in for Unreal Engine, which maximizes high dynamic range display output and brightness level, without the need for any manual set-up.
The group notes that nearly three dozen products are powered by Intel integrated or discrete GPUs and these components has been certified for HDR10+, which will provide game enthusiasts with even more HDR options the group asserts.
On the other side of the video industry is the professional market. The trade group explains the format is simple to integrate and combine with most existing production workflows, making it a complementary solution for sports and other live events.
The trade group comments that HDR10+ compatible encoders from companies like Ateme and Harmonic enable SDR to HDR conversion, and the group stressed these products’ “dual carry” feature support both HDR10+ and other HDR formats simultaneously.
In addition, the high dynamic range technology is also being utilized in other key markets. For example, Panasonic Avionics has certified its latest in-flight entertainment displays for HDR10+ which will allow commercial airlines to provide improved visual experiences for passengers.
The group boasts in fact that HDR10+ so scalable, through a recent update of technical specifications to support automotive displays, for use in passenger and/or rear seat infotainment systems.
Finally, the group concludes, another new application called HDR10+ ADAPTIVE has been specifically designed to optimize HDR10+ content. The trade group suggests the ADAPTIVE format provides a more consistent viewing experience in environments where ambient and stray light can affect the amount of image detail and contrast that can be perceived.
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