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MSE Audio Rebrands Residential & Commercial Divisions

Renowned MSE Audio offers a variety of audio loudspeakers and equipment with a stable of brands – Phase Technology (PhaseTech), Induction Dynamics, Rockustics, SolidDrive, Soundsphere, SoundTube, dARTS, and MSE Theater Sound – has announced a rebranding of its brand organization.

The new hierarchy features distinct residential and commercial audio divisions under respective umbrella brands PhaseTech and SoundTube.

Under this rebranding initiative, each brand will be supported by its own dedicated sales reps and internal sales team along with its rich history, innovation, and commitment to excellence.

“We are excited to align our commercial offerings under the well-known SoundTube brand,” says SoundTube President Shannon Humphrey.

“SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our commercial lines under this single brand will provide clarity for our customers.”

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PhaseTech & SoundTube Backed by MSE Audio Support

The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name.

“PhaseTech will continue our tradition of offering premium solutions for the residential audio market,” adds Humphrey.

“Our team is committed to providing the same level of performance, support, and service that our customers have come to expect.”

SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by expert system design assistance and U.S.-based customer service, MSE Audio notes.

All products will still be designed and engineered by the same teams at MSE Audio headquarters in Lenexa, Kan., and Jacksonville, Fla.

The company adds that SoundTube also has a new tagline – Ingenious. By Design. – that the company emphasizes underscores everything the company develops from pendant speakers to narrow-focused and 360-degree sound, and IP-enabled PoE powered speakers.

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