New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices.
While Roku devices remain a very popular option for many consumers, Amazon-branded streaming devices like the Fire Stick 4K make up 35% of streaming media players used in the U.S., according to Parks.
Meanwhile, Apple TV, Google Chromecast and other media player players make up the remaining 22%, which is surprising given those brand names and their duration in the media player market. Those companies, according to Parks, haven’t shown much growth in the market. However, that may soon change, with both Google and Apple reportedly working on updated versions of their media players with advanced features that may include smart home controls.
However, streaming media players like the Roku players, Apple TV devices, Amazon Fire Sticks and Google Chromecast are second to smart TVs, which are in 68% of U.S. internet households compared to 43% of homes using streaming media players, according to Parks Associates.
These dynamics could also soon begin to change with more TVs being built running on operating systems from most of these manufacturers. The Google TV operating system is increasingly being embedded in TVs from various manufacturers, and Roku has even started making its own TVs, including a more advanced Pro series. Amazon also makes its own TVs running on the Fire system.
Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.
Meanwhile, Apple remains one of the few manufacturers in this space without an operating system embedded in a TV from their own brand or a partner’s.
This reflects a consolidated approach and eliminates yet another device in the home, and it’s catching on, as just 34% consider streaming media players as their primary viewing device. Meanwhile, 56% said the same for smart TVs.
“Today, smart TVs are much more affordable, as are streaming media players, says Sarah Lee, a research analyst at Parks Associates. “These devices offer consumers cost-effective solutions as well as an ecosystem-consistent experience.”
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