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The CE Pro Masters of 2025

A dozen years into recognizing some of the custom integration industry’s luminaries and lifers, the 2025 CE Pro Masters list of honorees adds another 10 well-deserved names to the group. 

This year’s class, as in the past, honors people from all walks of the industry including manufacturers, sales reps, custom integrators, educators, and more. There are those who have made an impact working for multiple companies during their careers, as well as others that have spent lengthy tenures for single companies. 

Overall, the individuals spotlighted for this year’s CE Pro Masters have done as much as possible to propel the industry over the past 50+ years, and while this list features only short snippets of who they are and their accomplishments, we will be releasing more comprehensive profiles of each Master over the next couple weeks.

Congratulations to all!

A Quick List of the 2025 CE Pro Masters

Pete Baker, The BIG Corp. 

A familiar face and constant presence at events such as CEDIA Expo, Pete Baker is a dynamic, sales and marketing professional with over 30 years of global experience, successfully maximizing product sales and driving revenue growth in the CE industry.  

2024 Lighting Controls and Fixtures Report

Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.

Download your copy now!

Orrin Charm, Charm & Imagination 

Widely recognized as an industry visionary, Orrin Charm is a field-trained expert on product design, systems integration, user interfaces, wiring, installation practices and documentation. For over 40 years he has steadily promoted a holistic, user-experience-driven approach to integrated home technology.  

Marc Fisher, Origin Acoustics 

Marc Fisher joined Origin Acoustics in 2015 as VP of Sales as a shareholder with a stake in the company’s long-term success. Under his leadership, Origin achieved growth and industry value leading to Fisher’s promotion to President of Sales in November 2019.  

Jeff Goldstein, Sony Electronics 

Having a father who was a music lover and a jazz aficionado instilled a passion for music and audio in Jeff Goldstein from an early age. There was always music playing on the stereo at home growing up and he enjoyed learning how to hook up and use the system. He started reading Stereo Review in his early teens and would stop by HiFi shops in New York and New Jersey to listen to different speakers and audio components he’d read about. 

Paul Hales, Pro Audio Technology & Theory Audio Design 

A self-proclaimed audiophile since the age of 12, Paul Hales had already designed and built his first pair of loudspeakers in his garage by the time he was 16. Hales graduated from the University of California, Davis in 1988 where he specialized in vibrations material science and earned his degree in Mechanical Engineering.  

Helen Heneveld, PrepTECH & Bedrock Learning 

With her Midwest upbringing, “Energizer Bunny” work ethic, and unwavering commitment to excel at everything she attempts, Star Trek enthusiast Helen Heneveld became a leader and innovator in home automation long ago. 

Dave Humphries, Atlantic Integrated 

Dave Humphries has always been a builder within the custom integration industry and over his career he’s built an impressive resume spanning manufacturing, rep, and association leadership. Humphries founded manufacturer’s representative firm Atlantic Integrated in May 2003. Prior to that, he spent 15 years in various roles with Lutron Electronics. During his tenure in the industry, he has also served in executive roles at CEDIA and IPRO. 

Angela Larson, Savant Systems 

Angela Larson is the Sr. VP of Professional Solutions at Savant, and a 20+ year veteran of the smart home industry, overseeing all aspects of front-end business operations, including sales and marketing, education, online dealer tools, and customer support.  

Joe Piccirilli, RoseWater Energy  

Joe Piccirilli is a renowned authority on power management and a leading advocate for the critical role clean, stable power plays in optimizing modern luxury home technologies. With decades of expertise, he has guided systems integrators in designing and deploying effective power solutions to address increasingly complex electrical challenges. 

Leon Shaw, Audio Advice 

When Leon Shaw got curious as to why some stereo systems in his college dorm sounded better than his, he had no idea it would lead to a lifetime in the AV industry. After graduating from Wake Forest University in 1976 with an Economics degree, he decided to try selling stereos for a few months before he would try to land a “real” job.   

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